Marketing and promotion of films

I have started to research the various ways in which film studios and production companies promote their products (films, tv shows etc.) The knowledge I have gained will help us when we come to promoting our thriller when it is complete. It can also help by possibly allowing us to further think about our target audience while we are still shooting and open us up to a wider potential audience.

There are several different methods involved in the marketing and promotion of films. These include advertising campaigns, press releases and other methods including those involved in the production of the film/ tv show. Interviews with the actors, directors and producers for example.

In the early stages of release, production companies will invest a lot of money in marketing campaigns in order to maximise their revenue. Around half of the production budget is spent on marketing which highlights how important it is.

Other ways in which different companies promote their films are through film posters seen at cinemas and sometimes in city streets which advertise the films to any movie-goers that happen to be in the area. Trailers are a vital way to advertise films and are the most popular and most effective way to get a film recognised. These trailers show short clips taken from throughout the film and are used to persuade the viewing audience to go and see the new film. Trailers are very common in cinema and are shown just before the film they are about to watch.